About

Hey there!
I'm Alejandra a Senior UX designer/researcher.
‍
When I was a child my mom asked me to color a yellow circle. I forgot coloring inside the lines and I wasn't shy away from bold strokes and unconventional thinking. That's why the name of my portfolio is the yellow circle.

I invite you to dive in and explore work that dances on the boundary, where creativity spills beyond expectations. You'll find vibrant ideas and fresh perspectives.

‍

Since 2017 I've spearheaded and contributed to design projects supported by these renowned brands:

So, welcome to my world, where the most exciting things happen just outside the line...

Latest work

Reinventing a banking user interface

@Bancolombia

Time reading: 5 minutes

Tired of endless queues and wasted hours at crowded bank branches? Say goodbye to waiting and hello to convenience with our cutting-edge shift scheduling platform! Join us as we redefine the way you bank, making every visit a seamless and stress-free experience!‍

Explore

Humanizing the HUN through service design

@HospitalUniversitarioNacional

Time reading: 3 minutes

Picture designing a service geared towards bolstering one of the paramount goals of healthcare systems: enhancing and refining human-centered care. Join us in this transformative journey towards a more compassionate and efficient healthcare ecosystem!

Explore

Revolutionizing the approach to information architecture

@Bancolombia

Time reading: 3 minutes

Dive into my design process and uncover the secrets behind delivering exceptional results in information architecture. I'll showcase a project close to my heart: the "Gestor Transaccional". Get ready for an exciting exploration of design excellence!

Explore

Transforming the online shopper experience

@Globant

Time reading: 5 minutes

Introducing Janguer, where shopping transcends mere transactions. Imagine a welcoming, dynamic platform where your favorite clothing brands converge. Come join us and redefine the way you shop online!

Explore