Hey there!
I'm Alejandra, a Senior UX Designer and researcher who thrives on pushing boundaries.

‍When I was young, my mom handed me a paper with a circle and a box of yellow crayons. Instead of staying within its neat borders, my hand took off. That yellow circle became a symbol for me, a reminder to embrace the unconventional and let my creativity run wild. That's why my portfolio is called "The Yellow Circle."
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I can be a valuable member of your team by:
✍️Designing user-friendly Websites, Apps, Chatbots and Interactive Voice Response Systems.
👀 Leading research projects to uncover user needs and inform design decisions.
💪Empowering and sharing UX best practices and metrics to build strong design teams.
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Tools
Figma
Adobe Suite
Miro
Optimal Workshop
Maze
SPSS Statistics
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Work experience
2019-2024
Trusted by top companies
Welcome to my world, where the most exciting things happen just outside the line...

Core skills

Expert research practices

Explore the comprehensive process I use to plan and lead research projects.
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User
interaction

Main principles to create high-quality user flows and journey maps.
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Designing for Inclusivity

Key accessibility principles I consider in each of my projects.
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Design
systems

System thinking across patterns, components and deliverables.
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Information Architecture

My approach to drive solutions beyond the web.
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Latest work

Reinventing a banking user interface

@Bancolombia
UX Research, service design and product design
Time reading: 10 minutes

Tired of endless queues and wasted hours at crowded bank branches? Say goodbye to waiting and hello to convenience with our cutting-edge shift scheduling platform! Join us as we redefine the way you bank, making every visit a seamless and stress-free experience!‍

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Humanizing the HUN through service design

@HospitalUniversitarioNacional
UX Research and Service Design
Time reading: 5 minutes

Picture designing a service geared towards bolstering one of the paramount goals of healthcare systems: enhancing and refining human-centered care. Join us in this transformative journey towards a more efficient healthcare ecosystem!

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Revolutionizing the approach to information architecture

@Bancolombia
Interaction Design
Time reading: 8 minutes

Dive into my design process and uncover the secrets behind delivering exceptional results in information architecture. I'll showcase a project close to my heart: the "Gestor Transaccional". Get ready for an exciting exploration of design excellence!

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Transforming the online shopper experience

@Globant
Product Design
Time reading: 8 minutes

Introducing Janguer, where shopping transcends mere transactions. Imagine a welcoming, dynamic platform where your favorite clothing brands converge. Come join us and redefine the way you shop online!

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Papers

Critical design as a revealer of hidden gender agendas.

XVI Encuentro Virtual Latinoamericano de diseño en Palermo

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Theoretical exploration of the literature in service design and experiences for humanizing hospitals

ACTIO Journal of Technology in Design, Film Arts and Visual Communication

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Evaluation of mobile devices position while driving, through the Eye Tracking System.

23 Semana de la salud ocupacional

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I recommend reading:

Get in touch!

Follow me:
‍linkedin.com/in/mariaalejandrasierra
Send me an email:
alejandrasierra343@gmail.com